STEP 1: ADOPT GROWTH MINDSET
As with most things in life, when you want to achieve something great, you have to take on a new mindset. We want you to take on a Growth Mindset. One way to do this is to discover how the Inbound movement can transform how your business grows.
Inbound is a method of attracting, engaging, and delighting people to grow a business that provides value and builds trust.
As technology shifts, inbound guides an approach to doing business in a human and helpful way. Inbound is a better way to market, a better way to sell, and a better way to serve your customers. Because when good-for-the-customer means good for-the-business, your company can grow better over the long term.
The inbound methodology is composed of three stages: attract, engage, and delight. Inbound businesses use the methodology to build trust, credibility, and momentum. It’s about adding value at every stage in your customer's journey with you.
From a business perspective, the method represents the growth of your business, and happy customers provide the energy that fuels that growth, either because they buy from you again or because they bring new customers to you by promoting your product to other people in their network. However, if you produce unhappy customers, either by selling to people who aren’t a good fit for your offering or by overpromising and under-delivering, they’ll slow your company’s growth.
When your business aligns around an inbound approach, you can provide a holistic experience for anyone who interacts with your business, no matter where they are in their buying journey.
- Attracting isn’t just the role of marketers
- Engaging isn’t just the role of sales
- Delight isn’t just the role of services
To create relationships that last and customers that stay, every customer-facing experience needs to focus on how they can contextually attract, engage, and delight while continuing to build trust in your brand.
How do you begin the transition to Inbound? Begin by building your flywheel.