Media Garcia is committed to teaching small business owners about marketing and sales systems to grow their business. One of the more important systems to a small business is a customer relationship manager (CRM). As a small business owner, you have a lot on your plate. Keeping all of your customer and contact information in one place will give your business a single source of truth and closed loop data reporting. In any business, a functional CRM is core to marketing and sales activities. Keep reading to learn more about how a CRM can help you boost your small business growth.
Without a CRM, many business owners must resort to managing their contact records in spreadsheets or piles of business cards in file boxes. These methods are hardly efficient and create more confusion in trying to find customer or client information. You want to be able to easily access records, documents and email conversations you had with your customers.
A CRM can help you do all of these things and more, in one centralized location:
- Keep track of contacts, prospects, leads and customers
- Take and store notes on contacts and customers
- Send and track email sends
- Make and record calls
- Create and delegate tasks to your sales team
- Manage your sales pipeline
HubSpot is a great example of a CRM that allows you to do all of the above with just a few clicks. By providing a single database for every prospect and client you form a relationship with, it’s easier to stay organized and ensure that your entire team is able to be on the same page with each contact. This will more than increase your business’s efficiency and allow you more time to work on marketing, sales development, and other aspects of business development.
Benefits of a CRM
Ultimately, you want to make sure people feel served, heard, cared for, and not slip through the cracks of communication. A CRM engages you with your community, which is important to sell and delight people with your product and service. What specific benefits can a CRM provide you?
Data shows that a CRM can:
- Shorten your sales cycle 8-14 percent by improving organization and accessibility of information
- Provide an average sales increase of 30 percent
- Increase customer retention and satisfaction rates
Boost Your Small Business Growth Today
For more in-depth information on using HubSpot CRM to grow your small business, Media Garcia can help you get started with a free onboarding session. Simply sign up for a free account with HubSpot and get in touch with us for an introductory walk-through of the platform – at no cost to you.
By using HubSpot’s easy-to-use CRM suite of tools, you can expect to reduce the length of your sales cycles, increase sales, and improve customer satisfaction rates – all through efficient and organized client communication. This CRM takes just minutes to learn and makes it easy to track every detail of your business relationships all in one place. Now that you’re ready, sign up for HubSpot's free CRM here!
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January 21, 2021