By using both English and Spanish in your marketing, you can reach a larger audience within the U.S. Hispanic community starting at the beginning of the buyer's journey. Given that they are highly bilingual, it is recommended that marketers develop ads in English and Spanish, even if it leads to a landing page that is in English. Give it a try, then reflect on your results and adjust accordingly.
Let us know in the comments below if you have done this and have tips, or if have been struggling to connect with your target audience and have questions/concerns.
Thanks for reading, please share if you think this would be helpful for anyone you know!
Download our infographic for a guide to growing your business' digital presence and engagement in a highly populated Hispanic area.