Marketing Automation
Build marketing automation that proves ROI. Intelligent nurture campaigns, lead scoring, and attribution—on HubSpot, Salesforce, or any platform.
Your marketing team sends emails. But you can't prove which campaigns actually drive revenue.
You know marketing generates leads. But when the CEO asks "which campaigns drove last quarter's revenue?" you open a spreadsheet and start guessing. Leads come in, some become customers, but the connection between marketing activity and closed deals is murky at best.
We build marketing automation that closes the loop—from first touch to closed deal. Intelligent nurturing that guides prospects through your funnel. Scoring that identifies your best leads. Attribution that proves what's working.
3x
Lead-to-Customer Conversion
60%
Less Manual Work
45%
Higher Email Engagement
24/7
Always-On Marketing
Marketing automation that drives revenue
We build intelligent marketing automation on HubSpot, Salesforce, or your platform of choice—designed to convert leads, not just collect them.
Lead Nurturing Workflows
Build automated sequences that guide prospects from first touch to sales-ready—without manual follow-up.
- Multi-step email campaigns
- Behavioral triggers
- Branch logic
- Drip sequences
Lead Scoring & Qualification
Automatically identify your best leads so sales focuses on opportunities most likely to close.
- Fit scoring
- Engagement scoring
- Score thresholds
- MQL/SQL automation
Personalization & Segmentation
Deliver the right message to the right person at the right time with dynamic content and smart lists.
- Dynamic content
- Smart segments
- Lifecycle stages
- Persona targeting
Campaign Attribution
Know exactly which campaigns drive revenue—not just clicks—so you can double down on what works.
- Multi-touch attribution
- Revenue attribution
- Campaign ROI
- Source tracking
A/B Testing & Optimization
Continuously improve performance with systematic testing of subject lines, content, and send times.
- Email A/B testing
- Landing page testing
- Send time optimization
- Performance analytics
Marketing-Sales Alignment
Create seamless handoffs between marketing and sales with automated notifications and shared visibility.
- Lead handoff automation
- Sales alerts
- Shared dashboards
- SLA tracking
Marketing automation for your buyer journey
Different industries have different buying cycles. We build automation that matches how your buyers actually make decisions.
Healthcare & Life Sciences
Build physician nurturing campaigns, patient education sequences, and referral partner automation while maintaining strict compliance with healthcare marketing regulations.
- Physician nurture sequences
- Patient education automation
- Referral partner campaigns
- Compliance-aware workflows
Technology
Nurture technical buyers through 6-12 month buying cycles with educational content sequences, technical resource delivery, and stakeholder-aware messaging.
- Long-cycle nurture programs
- Technical content sequences
- Multi-stakeholder campaigns
- Event-triggered automation
B2B Services
Build trial-to-paid conversion flows, expansion revenue campaigns, and customer health-triggered outreach that maximize LTV across the entire customer journey.
- Trial conversion sequences
- Onboarding automation
- Expansion campaigns
- Churn prevention workflows
How we automate your marketing
A strategic approach that starts with understanding your buyer journey—not jumping straight into workflows.
Marketing Audit
Analyze your current marketing tech stack, campaigns, and conversion paths to identify the biggest opportunities.
Strategy & Design
Map your ideal buyer journey with nurture tracks, scoring models, and automation logic.
Build & Implement
Build workflows, segments, scoring, and attribution in your marketing platform.
Test & Optimize
Launch with A/B testing, monitor performance, and continuously optimize based on data.
3x Lead-to-Customer Conversion
B2B Technology Platform
Challenge
Trial users signed up but only 12% converted to paid. Marketing had no visibility into product usage, and sales couldn't prioritize who to contact.
Solution
Built behavioral automation triggered by feature usage, created personalized nurture paths based on use case, and implemented product-qualified lead scoring to prioritize sales outreach.
Result
Conversion rate increased from 12% to 37%. Sales involvement in trial conversions reduced by 60%. Marketing proved $1.2M in attributed pipeline in the first quarter.
37%
Trial Conversion Rate
3x
Conversion Improvement
60%
Less Sales Involvement
$1.2M
Attributed Pipeline (Q1)
Marketing automation FAQ
Everything you need to know about building marketing automation that drives revenue. Have a question we didn't answer?
Get in touchWe build marketing automation on HubSpot (our specialty as a Gold Partner), Salesforce Marketing Cloud, Pardot, Marketo, and other major platforms. The principles of effective marketing automation are platform-agnostic—we'll implement them in whatever system you're using.
Extend your marketing capabilities
Marketing automation works best when aligned with sales and supported by analytics. These services amplify your results.
Sales Enablement
Align your marketing automation with sales systems for seamless lead handoff and closed-loop reporting.
Learn moreAI-Powered Automation
Enhance your marketing with AI-driven personalization, predictive scoring, and intelligent content recommendations.
Learn moreReporting & Analytics
Get deeper attribution insights and executive dashboards that prove marketing's impact on revenue.
Learn moreReady to build a revenue system that works?
Let's discuss how we can transform your CRM into a growth engine—on any platform.